Thursday, August 18, 2011

"freshly squeezed" orange juice?

If you buy orange juice at the store, you may lean towards the kind that advertises itself as “100 percent juice” and “not made from concentrate”.  But have you ever wondered why every glass of it tastes exactly the same?  That’s because the flavor of store-bought orange juice has more to do with chemistry than nature.
For industrially-produced orange juice, after the oranges are squeezed, the juice is stored in giant holding tanks and the oxygen is removed from them, which allows the liquid to keep for up to a year without spoiling.  It also makes the juice completely flavorless. So the industry uses “flavor packs” to re-flavor the juice.

wait a minute. so oxygen is removed from "freshly squeezed" orange juice, thus it could last longer, but as flavour and nutrient is lost in the process, some flavouring is added back in to get it to "taste like orange juice" again. huh? wtf???

you sure you want to buy/drink commercial fruit juice?

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